I spend hours of my life watching make-up tutorials and beauty product reviews on YouTube. Cosmetics from mainstream brands for women of colour tend to be extensions of already established and successful product lines. Many of these said brands cater to light beige, medium beige, dark beige, neon beige, cool beige, warm beige, and beige complexions. When you are not just dark, but a deep dark skin woman, finding make-up is a challenge. There are a limited range of products for dark skin and even less for deep dark skin. Here is my list of the Top 10 YouTube Beauty Channels for Dark Skin Women.
1. Destiny Godley
Destiny is a teacher and an artist. She provides tips that could be taught in make-up master class for dark skin women. Unlike a majority of beauty content creators she’s doesn’t go ham with the lighting and sparkly backdrops.
2. Jennie Jenkins
Jennie is a British content creator that has commercial success and some collaborations with mid-size brands.
3. Jackie Aina
Jackie Aina aka Jackie O is the mother of the house of make-up for dark skin women. She is a commercial success with her collaborations with ELF and Artist Couture while addressing issues in the beauty community that affect black women.
4. Shalom Blac
Shalom Blac is a burn survivor that shares her story and artistry through her videos.
5. Avielle Amor
Avielle Amor is a content creator with an urban artsy aura. She’s like your home-girl you stay with when you’re in NYC. She takes you to all the dope underground spots.
6. Nyma Tang
I have been looking for a content creator like Nyma for a while. She’s provides make-up tips that cater specifically to deep dark skin. In her tutorials she tends to refer her as skin as “our skin” and it evokes a sense of unity.
Ronkeraji does a series of makeup tutorials called “inspirationals” also referred to as inspirational tutorials. Her goal is to motivate her subscribers while doing make-up a variety of different skin tones.
8. Too Much Mouth
She is sassy and sarcastic-just my type! Her make up is glam-neutral and I love it!
10. Aluel Bol Kuanyin
When I watch Aluel I feel I am witnessing a visual diary. There is something very vulnerable and beautiful about her make-up tutorials. She uploads sporadically and I want more content and that is the only reason she is the last on my list.
Brands for too long have gotten away with ignoring women of colour, black women and especially deep dark skin women. What is the most frustrating is that many imitate our
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
YouTube is a marketing channel with influencers that represent dark skin women. L’Oréal’s first influencer-led campaign Yours Truly in the UK and Ireland market is a great example of a mainstream brand creating products and a campaign that celebrates and acknowledges the challenges of women of colour in the beauty industry. For deep dark skin women, it is great to see Sudani Doll in NYX’s marketing efforts for their Lip Lingerie Liquid Lipstick collection. Amandla Stenberg sums it up.
My blackness does not inhibit me from being beautiful and intelligent. In fact it is the reason I am beautiful and intelligent and you can not stop me.